Underrated Cities You Should Bookmark for Your Next Travel Adventure

While cities like Paris, Tokyo, and Rome get all the glory, the world is packed with less-hyped gems that offer equally rich experiences — often with fewer crowds, better prices, and more authentic local vibes. These underrated cities might not dominate Instagram feeds, but they should definitely be on your radar.

So before you plan your next adventure, take a detour from the usual and bookmark these hidden-city heroes:

Porto, Portugal

Why go: Portugal’s second city is a colorful mix of Baroque architecture, riverside cafés, and delicious port wine. It’s less touristy than Lisbon but just as charming — and the views over the Douro River? Absolutely worth bookmarking.

George Town, Malaysia

Why go: A UNESCO World Heritage site with stunning colonial architecture, street art, and unbeatable street food. George Town (on Penang Island) is a multicultural mosaic that’s perfect for culture-loving foodies.

Brno, Czech Republic

Why go: While Prague steals the spotlight, Brno delivers with quirky museums, hip cafés, and fewer crowds. Plus, it’s the gateway to the vineyards and castles of South Moravia — Czech wine, anyone?

Salento, Colombia

Why go: This colorful little town is the heart of Colombia’s coffee region, surrounded by lush valleys and towering wax palms. Ideal for hikers, nature-lovers, and slow travelers seeking a peaceful escape.

Lecce, Italy

Why go: Tucked in the heel of Italy, Lecce is often called “the Florence of the South” for its ornate Baroque architecture. Add in olive groves, sea breezes, and gelato on every corner, and you’ve got a real southern gem.

Madaba, Jordan

Why go: Known for its ancient mosaics and stunning churches, Madaba offers a quieter, more laid-back alternative to Amman — and it’s just a short drive from the Dead Sea.

Gyeongju, South Korea

Why go: History buffs, this one’s for you. Gyeongju was once the capital of the ancient Silla kingdom and is packed with temples, tombs, and heritage sites. Think Kyoto vibes — minus the crowds.

Córdoba, Argentina

Why go: A youthful energy (thanks to its massive student population), colonial charm, and nearby sierras for weekend escapes. Córdoba is Buenos Aires’ cooler, more chill cousin.

Tartu, Estonia

Why go: Estonia’s second city is creative, compact, and incredibly charming. With street art, innovative museums, and a quirky café scene, Tartu is a Baltic beauty flying under the radar.

Novi Sad, Serbia

Why go: Riverside beaches, a relaxed café culture, and a rising reputation for music and art. Bonus: It’s home to the EXIT Festival, one of Europe’s best (and still affordable) music events.

Why Go Off the Beaten Path?

Traveling to underrated cities not only helps you escape the crowds, but also gives you a more authentic, local experience — often for less money. These destinations have stories to tell, flavors to share, and surprises waiting around every quiet corner.

Bookmark This List

If you’re a curious traveler looking for fresh adventures, add these cities to your saved list now. They’re perfect for your next long weekend, solo escape, or spontaneous adventure.

Who knows? Your favorite city might just be one no one else has discovered yet.